A digital marketing campaign is an online marketing activity aimed at increasing engagement, conversions, traffic and revenues. While the best case studies of digital marketing prove integration, depending on the specific aspects of the activity, some channels can stand out from the crowd. Here are 20 best case studies in digital marketing from 2018, inspired in 2019. In the areas of content marketing, e-commerce, mobile phones, social media, UX and video experience.
Even with traditional biggies, such as Lenovo and Sap, who dealt with a very small online business, content marketing was very effective. When it comes to generating leads, content marketing is your own league. Familiarize yourself with these amazing examples of content marketing and digital marketing case studies to improve your content marketing strategies and understand the power of digital marketing.
For most companies their brand is created before the content marketing starts. Content marketing serves only to manage the brand and its maintenance. Creating a brand image using content marketing must be much more than just a campaign.
Content marketing means behaving like a publisher and consistently creating content that our customers really like to read and share. Advertising sometimes means interrupting content that the public liked to sell a product or present their brand. Imagine that you are the marketing leader of content in your company and have led to the creation and management of a program that generated more potential customers and sales than any other marketing activity.
Content marketing is the creation of content that is relevant, entertaining, attractive and valuable. Content marketing requires consistent publishing and can change customer behavior. Content marketing does not include direct sales, but it can tie and acquire customers.
B2C marketers use sales, conversion rates and website traffic to measure the success of content marketing. Readers and clients browsing social media can enjoy blog posting and even post in social media and may not read the article or the whole post. Even those who share your content or enjoy your content may not be your clients. Your content marketing should focus on building customer relationships, sending traffic to your website and informing potential customers about your brand.
SEO or search engine optimization is one of the ways to optimize your content so that it can be found online. On the other hand, content marketing is a type of marketing that uses content such as blog posts, e-mails and posts in social media. Good content marketing uses key words and SEO strategies to make sure that their content is available to customers.
The main reason why Hubspot developed so quickly is the content marketing strategy. Their blogs play a key role in the content strategy: one focuses on marketing and the other on sales. The purpose of these blogs is to help HubSpot move to their paths. With HubSpot aimed at small businesses, they focus on providing everything you need to know about incoming marketing, including SEO, blogging and social media.
If you want to learn more about content marketing, you can read the articles on my website or the Content Marketing Institute. You can hire a freelance or content marketing strategist to create strategies. If you want to manage your e-mail marketing, you can use MailChimp to save your e-mail lists and plan your posts. You can find the tools and resources that are best for you and develop effective marketing strategies for content without spending a lot of money.
Gone are the days when content means that blog posts are written by your company. Instead, content marketing now includes many different types of content and many channels to enforce. In the marketing of content, all types of content (digital or physical) are first captured and directed to recipients.
The company used guest blogging to feed its initial growth, wrote several times a day and published content on high-visibility websites. Buffer now has four blogs, including Transparency Blog and Open Blog, in which they shared ups and downs over the years. It shares the best content thanks to the regular email marketing strategy. The results speak for themselves: The buffer is a highly recognizable and trustworthy brand, with almost 400,000 users and about a million observers on many social portals.
Product: focuses on product and content information about new features and other related company information. Industry: Focuses on how marketers and agencies use WordPress to build their digital online presence. Business Impact: focuses on how people use their presence on the Internet to drive growth, including potential customers and sales.
Downloading MP3 files, search engines can be used to identify different music suppliers, and intelligent agents can be used by consumers to search for websites of several music providers. In short, the process of marketing digital content must take place at the business and service level, because your own experience in accessing digital content depends on the complex network of relationships in the marketing channels of content such as websites and videos. Consumers are in direct contact with traders in a large supply chain in the area of various digital products, which play an important role in meeting the needs of consumers.
Content marketing is one of the most important acquisitions for any company. Taking into account the large demand for content marketing, Scripted has developed a market where companies can find and hire authors for marketing activities. Konkuruja scripts with other more popular markets, such as Upwork and Fiverr.
Online content marketing (OCM) is much more complex than yesterday's advertisement. Now it is appropriate to use a large combination of communication activities to bring content to the market. Content creation services include writing product-related blogs, using social media and movies to get people interested in and contact with customers, catchy headers, sophisticated homepages and e-mails.